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The most important tag on the category and products pages is always the Title tag. The tag should include the printed product keyword as used on the page. 

This is our approach to defining print keywords for each page on your printed products site:

 

- Begin the Title with the primary keyword.

- Include the primary and secondary keywords as possible.

- Try to use correct grammar.

- Use title case.

- Limit total number of characters in the Title to 65.

 

Here's a real world print site example for you:

Custom Brochure Printing From The Custom Brochures Experts.

 

In the example, the primary keyword for the page is "custom brochure printing" and the secondary keywords is "custom brochures".  

 

For more information, check out: http://moz.com/learn/seo/title-tag

The Most Important Tag