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We have actually been there.
All of our key team leaders come from print. Some from off-set, some from digital, some from forms and labels others from commercial and promo. The point is, we "get" print.
What makes us unique is that we also "get" SEO, SEM, Social Media and print site development. We know we're not the only team like that - but we are the best based on expereince and based on our success stories.
When we say we've been there, we mean that we have been. We've built our own print sites and watched them struggle, gain momentum and ultimately grow to be the most highly searched print sites of their kind.
We did so well, that we sold our sites.